Sometimes I wonder what it is that's so addictive about the medium of bloggers. We hear about the lowered "barriers to entry", and all that, but I have always thought it was something more.
As an example, since I started the new job that I'm at, three of my fellow coworkers (Steve, Bill and Jim) have all started up blogs of their own. I know that it's not my influence on them - I think more that they realized that they could do it (and I love each of their blogs... if you haven't seen Steve's Sarbanes-Oxley poetry, you're missing something).
And, of course, Scoble hits the nail right on the head with what it is:
"Being part of the conversation is the key to this new world. Itâ€™s why I hate talking about advertising and CPM (cost per thousand visits) or ad units or interstitals. Iâ€™d rather talk about what is on Digg or Techmeme or on Dori Smithâ€™s blog."
The interesting thing about the conversation is how it propagates. Recently, I posted a complete rant on the blog. Amrit followed that up with his own take on the situation, which lead to Matasano weighing in on the situation. And now, here I am linking them in with something that Scoble said.
It's a self-reinforcing loop, and at every turn, we each take a piece of each other's information and add to it, building something new. I think that's what I find so addictive about it - every blog I read gives me a new piece of information that pushes my brain in a new direction, thinking about something new, which I can then give to someone else.
(A big thanks to Joe for posting about this topic and pointing me to the Scoble entry)