Seth had a great post about How Marketers Really Think recently, where he quoted the entire "7 Minute Abs" scene from "There's Something About Mary".
Ted Stroehmann: That's right. That's -- that's good. That's good. Unless, of course, somebody comes up with 6-Minute Abs. Then you're in trouble, huh?
Hitchhiker: No! No, no, not 6! I said 7. Nobody's comin' up with 6. Who works out in 6 minutes? You won't even get your heart goin, not even a mouse on a wheel.
Ted Stroehmann: That -- good point.
Hitchhiker: 7's the key number here. Think about it. 7-Elevens. 7 doors. 7, man, that's the number. 7 chipmunks twirlin' on a branch, eatin' lots of sunflowers on my uncle's ranch. You know that old children's tale from the sea. It's like you're dreamin' about Gorgonzola cheese when it's clearly Brie time, baby...
I always loved that scene from that movie - it reminded me of the way a lot of people think. Especially marketers out there - my rant lately has been about the "long sales copy" sites that I see from a lot of internet marketers. (Examples: Derek Gehl, Harlan Kilstein, Lorrie Morgan-Ferrero)
The thing is, I can't decide if this actually works, or if it's more of a "6-minute abs" type of thing - are these people creating these sites because they think it works because other people are creating the sites? (What Seth would call a Chicken and Egg Problem)
What's your experience with these sites? Do they really work?